Management Team

• Mr. WANG Ning

  Executive Director, Chief Executive Officer, Chairman and Founder

  Mr. Wang Ning (王寧) is an executive Director, the Chief Executive Officer, the Chairman of the Board, and the founder of our Company. Mr. Wang is responsible for the overall strategy, business direction and management of our Company. Mr. Wang founded Keep in September 2014, immediately after he graduated from university.

  Mr. Wang received his bachelor’s degree in computer science from Beijing Information Science and Technology University in July 2014.

• Mr. PENG Wei

  Executive Director, Vice President of Online Operations and Co-founder

  Mr. Peng Wei (彭唯) is an executive Director, vice president of online operations and co-founder of our Company. He has served as our Director since July 2015 and the vice president of online operations since October 2014. Mr. Peng leads and manages our Keep online platform, including content and user management.

  Prior to joining our Group in October 2014, Mr. Peng was the product manager of Beijing Yuanli Future Technology Co., Ltd. (formerly known as Beijing Fenbi Future Technology Co., Ltd.) from July 2013 to October 2014.

  Mr. Peng received his bachelor’s degree in psychology from Tianjin University of Commerce in June 2009 and master’s degree in psychology from Peking University in July 2013.

• Mr. XU Ce Evan

  Executive Director, Chief Financial Officer

  Mr. Xu Ce Evan (徐策), is an executive Director, the Chief Financial Officer. He has served as our Director since November 2025 and the Chief Financial Officer since October 2024. He is responsible for the finance, legal, risk management, corporate governance matters, Board affairs and the investing and financing activities of the Group. Mr. Xu has nearly 20 years of experience working as an investment banker and chief financial officer. Before joining the Group, Mr. Xu has held positions at several renowned institutions, including a director of investment banking division at Deutsche Bank AG, Hong Kong Branch, an associate and executive director at investment banking division of Goldman Sachs (Asia) L.L.C., and various roles at Citigroup, Lehman Brothers and Nomura Securities (Hong Kong) Limited, respectively, and also served as the chief financial officer of a former U.S. listed company. Mr. Xu received his bachelor’s degree in computer engineering from the National University of Singapore in 2004 and his master’s degree in information and computer engineering from the National University of Singapore in 2006.